Research
Can You Use Gen AI for Qualitative Data Analysis? Here Is a Procedure, Not a Position
Short answer: Yes – if you’re doing certain things under certain circumstances that you have to verify yourself. No, if you do those things by producing this kind of content in an afternoon. Large Language Models (LLMs) can help us carry out some types of qualitative analysis. For example, descriptive coding using a fixed set […]
419 Qualitative Researchers Say Never. Others Say Adapt. Here Is a Third Answer.
Using Large Language Models for Qualitative Data Analysis In 2025, more than four hundred experienced qualitative researchers from over thirty countries signed an open letter rejecting the use of generative AI in reflexive qualitative research. Not merely restricting it. Rejecting it—at every stage, including the first pass of coding. Their argument deserves to be heard […]